How Low-Code Can Help Keep Your Business Competitive

How Low-Code Can Help Keep Your Business Competitive

What is your business and IT doing to embrace digital transformation? If the answer is not low-code, you may be missing your mark. Here is a look into why low-code is taking over business app development and promoting digital transformation, and why companies who are not using low-code yet are already falling behind.

Digital transformation is a need, not a want

Digital transformation has been a buzzword in the business world, and for good reason. Customers expect seamless experiences with companies they interact with, similar to the technologies they use in their day-to-day lives. Operations need to be more efficient than manual work can achieve, creating a need for new tech solutions in business process automation. This has made digital transformation go from a potential strategy idea to a mandatory goal for companies hoping to remain competitive in the future.

Digital transformation is easier said than done, however. CIOs need to shift their focus from tech management to projects that foster business growth and prepare for future innovation. The IT department’s backlog can double or triple with development projects while they spend upwards of 60% of their time maintaining the company’s existing IT infrastructure. And if you think expanding your IT department is the solution, you might have a hard time with that; the demand for IT experts heavily outweighs the market supply, and even if you succeed, you’re paying a substantial amount for a fraction of improvement.  There are currently over 200,000 developer job openings in the U.S. alone,

How to Get Approved for a Small Business Loan

How to Get Approved for a Small Business Loan

  • Qualifying for a business loan means demonstrating your ability to pay back the loan with interest in a timely manner.
  • Bring the right documentation when applying for a loan to improve your odds of securing funding.
  • Strong personal finances will also help your case when you apply for a business loan.
  • Alternative lenders offer more flexibility in approving loan applications, but usually at a higher cost.

Applying for a small business loan can be a challenging process. Not only is it important to organize your documentation, but you must also give the lender significant transparency into your business. After that, waiting to find out whether you’ve been approved or denied for the loan can be nerve-wracking.

But exactly how hard is it to get a small business loan? The answer might depend as much on the lender as it does on your own financial circumstances.

How does a small business loan work?

The term “small business loans” can refer to a variety of products, but it most commonly describes a term loan from a financial institution such as a bank or credit union. This type of small business loan is one of the most affordable funding options available to entrepreneurs, but it requires substantial documentation and good personal and/or business finances. The upside is that they tend to be low-interest loans from trusted lending institutions.

Small business loans often range in term from one to five years, though they can extend longer in certain cases. They could be microloans of

How to Create a Great Landing Page

How to Create a Great Landing Page

Do you want to create a great looking landing page for your next big marketing campaign? If so, it’s not hard to imagine why you came to this conclusion. Landing pages are one of the best ways to improve your return on investment by guiding consumers through your sales funnel and generating new leads. 

Landing pages are locations on your website created to pursue your marketing goals. Specifically, they are used to get more email subscribers, generate sales through targeted marketing and convince people to engage with your brand.

In this article, I’ll give you five tips to help you create visually appealing, functional and practical landing pages for your website. 

Let’s dive in! 

Coordinate your brand message.

Have you ever clicked on an ad that sounded too good to be true? After the page landing page loads, it instantly becomes clear that you were misinformed. We’ve dealt with this situation, and there’s no doubt that it’s one of the most frustrating things you can encounter as a consumer.

Everyone is always on the hunt for great deals, valuable information and a community with values that align with their own. Due to this mentality, people are willing to click on just about anything if there’s perceived value. 

Can you guess what happens when they hit the landing page and find out the offer was all talk and no action? They bounce from the page, and it’s highly unlikely that they will ever return. 

You can avoid this problem with

How to Market Your Business Locally

How to Market Your Business Locally

If you are a small business and your marketing strategies correspond with those of Fortune 500 companies, you might want to re-evaluate your strategy. There is no doubt that those marketing strategies are great, but the point of consideration is your budget. You need a huge budget to achieve the same kind of results, and that is something you cannot afford.

Is there any effective marketing strategy that can help you in attaining good results even with a small budget? Yes, there is. It is local marketing.

What is local marketing?

Local marketing is a rapidly becoming popular online marketing tactic, in which you optimize your website and online ads to drive traffic in your specific geographic location. Also known as location-based marketing and “neighborhood marketing,”it is an online marketing strategy to market your business offerings within the area at which your business operates.

As you can understand more about your customers more through online marketing, local marketing helps you to better understand the behavior as well as the purchasing habits of your customers. Using the online platforms, such as your website, mobile applications, social media, search and emails, you can leverage the power of local marketing to attract consumers to your business. You can also throw nonlocal competitors out of the competition by using local SEO tactics.

With the proliferation of internet-connected devices – computers, mobiles, and tablets – most consumers search for products and services online, so marketing your business locally through the online mode can bring in

Q&A: How SMBs Can Financially Survive the Pandemic

Q&A: How SMBs Can Financially Survive the Pandemic

It is rare that any single event impacts virtually every business owner worldwide, but as COVID-19 continues its rapid spread, small businesses and entrepreneurs are scrambling to make ends meet. To help business owners everywhere captain their ships through these turbulent waters, we’re asking the experts from our idebusiness.com community to answer the most pressing questions about how to keep your business afloat through this public health and economic disruption.

Slower sales has made cash flow a significant problem for thousands of businesses. Meeting regular expenses, such as lease or mortgage payments, and servicing debts can become a challenge. Business.com finance experts answered a list of your questions about how entrepreneurs should address financial considerations during the coronavirus outbreak.

Q: How can small business owners defer loan and/or lease payments during the coronavirus crisis?

 

A: “The option to defer a loan payment is going to be different for each lender or leasing company. The best thing that any business owner can do if they need to defer a lease/loan payment is to call [their] servicing agent or point of contact and ask about the options. Making assumptions [or] stopping payment … is the worst thing that a business owner can do if there is a need to defer a payment. In some cases, there are options to defer payments without any penalty; in others, there might be fees incurred, but those fees will be less than a bounced or intentionally stopped payment.” – Matthew Gillman, CEO of SMB Compass and