How to Create a Great Landing Page

How to Create a Great Landing Page

Do you want to create a great looking landing page for your next big marketing campaign? If so, it’s not hard to imagine why you came to this conclusion. Landing pages are one of the best ways to improve your return on investment by guiding consumers through your sales funnel and generating new leads. 

Landing pages are locations on your website created to pursue your marketing goals. Specifically, they are used to get more email subscribers, generate sales through targeted marketing and convince people to engage with your brand.

In this article, I’ll give you five tips to help you create visually appealing, functional and practical landing pages for your website. 

Let’s dive in! 

Coordinate your brand message.

Have you ever clicked on an ad that sounded too good to be true? After the page landing page loads, it instantly becomes clear that you were misinformed. We’ve dealt with this situation, and there’s no doubt that it’s one of the most frustrating things you can encounter as a consumer.

Everyone is always on the hunt for great deals, valuable information and a community with values that align with their own. Due to this mentality, people are willing to click on just about anything if there’s perceived value. 

Can you guess what happens when they hit the landing page and find out the offer was all talk and no action? They bounce from the page, and it’s highly unlikely that they will ever return. 

You can avoid this problem with

How to Market Your Business Locally

How to Market Your Business Locally

If you are a small business and your marketing strategies correspond with those of Fortune 500 companies, you might want to re-evaluate your strategy. There is no doubt that those marketing strategies are great, but the point of consideration is your budget. You need a huge budget to achieve the same kind of results, and that is something you cannot afford.

Is there any effective marketing strategy that can help you in attaining good results even with a small budget? Yes, there is. It is local marketing.

What is local marketing?

Local marketing is a rapidly becoming popular online marketing tactic, in which you optimize your website and online ads to drive traffic in your specific geographic location. Also known as location-based marketing and “neighborhood marketing,”it is an online marketing strategy to market your business offerings within the area at which your business operates.

As you can understand more about your customers more through online marketing, local marketing helps you to better understand the behavior as well as the purchasing habits of your customers. Using the online platforms, such as your website, mobile applications, social media, search and emails, you can leverage the power of local marketing to attract consumers to your business. You can also throw nonlocal competitors out of the competition by using local SEO tactics.

With the proliferation of internet-connected devices – computers, mobiles, and tablets – most consumers search for products and services online, so marketing your business locally through the online mode can bring in

Palawan Based Ten Knots Group gets the prestigious Wildlife Friendly Enterprise Network Certification

Ten Knots Group gets WFEN certification

Ten Knots Group, a Palawan-based upscale resort chain, was recently awarded by the prestigious Wildlife Friendly Enterprise Network (WFEN) the world’s first-ever Sea Turtle Friendly Tourism Certification for its exceptional care for the aquatic animal.

Working with WFEN since 2017 to develop and implement best practice guidelines for resorts and tourism stakeholders to contribute to conservation, the group has demonstrated their commitment to sustainability and protection of biodiversity including critical mangrove, seagrass, and coral reef ecosystems.

El Nido Lio Beach – Ten Knots Group gets WFEN certification

A subsidiary of Ayala Land Inc., the group is composed of four luxury El Nido Resorts—Apulit Island, Miniloc Island, Lagen Island, and Pangulasian Island, and Lio Tourism Estate, a 325-hectare master-planned mixed-use sustainable resort community in mainland El Nido with low-density boutique hotels, commercial establishments, residences, restaurants and lifestyle shops.

The properties have met the requirements for mitigating key threats to sea turtles and their survival through their Be GREEN (Guard, Respect, Educate El Nido) program, which includes best practices to minimize negative impacts. Conservation practices include ensuring beachfront lighting that does not cause disorientation of hatchlings, and conduct of sea turtle patrols to help protect nests, hatchlings, and adult turtles from poachers and other threats.

Scuba diving in El Nido photo via Ten Knots
Scuba diving in El Nido photo via Ten Knots

Be GREEN started out as an environmental education program in 1999 for its staff, and eventually expanded to include nature interpretation trainings, community

Uber, Ola suspend all rides in India’s capital – TechCrunch

Uber, Ola suspend all rides in India’s capital – TechCrunch

Uber and Ola have suspended all ride options in Delhi till March 31 and the Indian ride-hailing firm is restricting ride options across the country in a bid to slow the coronavirus pandemic.

The firms said the suspension of their services in India’s capital was in compliance with the local state government’s lockdown order that went into effect earlier Monday.

“In compliance with the government guidelines, we are temporarily suspending all Uber services in your city. This means that Uber rides services will not be available until further notice,” Uber told customers in New Delhi.

A spokesperson for Uber, which suspended shared ride options across in India on Saturday, confirmed the move.

Ola, which rivals Uber in India, said it was additionally also restricting ride options across the country but would offer a “minimal network of vehicles to support essential services.”

“Ola will continue to encourage citizens to limit travel only for essential emergency needs as per the Government’s directive. We will enable a minimal network of vehicles to support essential services in cities, wherever applicable, as part of this national effort to reduce the contagion of COVID-19,” an Ola spokesperson said.

TechCrunch understands that Ola is offering very few cabs across the country only to support healthcare workers and others who need to work from outside their homes to support public services.

It’s unclear how Uber and Ola are supporting their affected drivers. According to estimates, more than 150,000 Uber and Ola cabs roam around the National Capital

GM and Ventec Life Systems partner to ramp up production of ventilators – TechCrunch

GM and Ventec Life Systems partner to ramp up production of ventilators – TechCrunch

GM said Friday that it is working with Ventec Life Systems to help increase production of respiratory care products such as ventilators that are needed by a growing number of hospitals as the COVID-19 pandemics spreads throughout the U.S.

The partnership is part of, a coordinated effort of private companies to respond to COVId-19, a disease caused by coronavirus.

Ventec will use GM’s logistics, purchasing and manufacturing expertise to build more ventilators. The companies did not provide further details such as when production might be able to ramp up or how many ventilators would be produced.

GM Chairman and CEO Mary Barra said in a statement that GM is working closely with Ventec to rapidly scale up production.

“We will continue to explore ways to help in this time of crisis,” Barra added.

The need for ventilators is urgent as cases of COVID-19 pop up with increasing frequency as widespread testing begins. While some people with COVID-19 reported more mild symptoms, others have experienced severe respiratory problems and need to be hospitalized.

The shortage has prompted automakers to investigate ways of ramping up ventilator production. Volkswagen and Ford have reportedly either talked to the White House or committed to looking at the problem. Volkswagen said Friday it has created a task force to look into using 3D printing to make hospital ventilators.

Elon Musk tweeted Friday that Tesla and SpaceX  employees are “working on ventilators” even though he doesn’t believe they will be needed. His confirmation on Twitter that