World 3.0 – The Era of Reconstruction. Re-Everything

World 3.0 – The Era of Reconstruction. Re-Everything

The distance relatively reduces, lifestyle, entertainment, and work standardize. In the past, you could divide people into those who lived in the countryside and those who lived in the city, however, nowadays the division is already blurred. We all live in the village, although, it is now a Global Village. We are a little bit cooped up, there are more of us, but our friendships, in an increasing degree, are not based on geographic proximity, but rather on common interests, beliefs and passions. In the Village, two attributes are essential: the distance and availability. The distance, through the process of globalization, opens borders, and a variety of the modern means of transport – contributes to the World becoming smaller. And the ‘availability’ is the gateway to the Virtual World.

And it is the latter, the opposite direction of the relative perception of space. The Virtual World is like the universe after the Big Bang. It expands constantly and the boundaries after its explosion are invisible. New social networkings, networkings, a gaming zone, commerce, e-learning, e-everything broaden our entertainment and work space. This new reality is driven by user activity. This one, in turn, by providing content, requires ever more capacious, optimized data storage centers. The Virtual World spits out a lot of information, more or less useful. In the opinion of many observers, we are creating a virtual space trash, which justifies the development of new information technologies. But this is, apparently, an inherent side effect of the development of information civilization.

THE dominant influence of new technologies

A few decades ago, new technologies dominated mainly in laboratories, corporate research institutes and in the Sci-Fi books. Today, new technologies are ubiquitous. There is no day, an hour or a minute, without a comment, a piece of information related to new technologies. New technologies have dominated our thinking, they are an inseparable part of our everyday life- they can help us but also complicate things at the same time. Nevertheless, they are the engine of growth for the modern economy. IT has permeated through all areas connected with entertainment, work, and education. So, are we allowed to claim that technology is information? In a sense- we are. Technology is the know-how, knowledge about how to improve or create new more effective methods of implementation of a specific task. Is it possible to imagine life without IT? Without computers, smartphones or GPS navigation? It’s as if we suddenly turned off the lights, cut off electricity. The invisible becomes noticeable but only when we lack it.


The imperceptible, especially for the average user of new IT technologies, are also changes which are taking place now. A quiet revolution amending our world from 2.0 to 3.0. Why such a numbering? This numbering is analogous to the numbering of the development stage of the Internet. Web 1.0 – that is, HTML, Web 2.0 – the social networking sites and above can be also applied to the development of the IT industry: I. The age of mainframes and computer terminals, II. The era of PC, III. The era of Cloud Computing and mobile applications. If, in turn, one refers to the famous futurist Alvin Toffler, we are still at the stage of the third wave – the post-industrial era, the era of information and services. Welcome to World 3.0.

For the purposes of this publication, I have adapted the following division of the information civilization development of the World:

The numbering of individual stages is the most arbitrary and serves only as an introduction to the presentation of knowledge and information contained in this publication. As in the case of Toffler’s wave, a close demarcation border between the various stages of development of the information civilization cannot be determined. Each stage is closely connected with the following one. In World 3.0 Analog World features are present, and in the Technotronic World are features of the Reconstructive World.

World 1.0 – THE Analog Era

The characteristic features of the Analog World, are among other things, the transfer of information based on voice transmission, books, newspapers, radio and television. With the dominant attributes of any of these messages are printed and radio waves. World 1.0 is almost all of our history. It was not until the age of industry that the development of technology accelerated, mass production developed, work and lifestyle reorganized. What happened at the beginning of the industrial era is happening right now, but in a different reality, scale and form. So, as in the past, technologies reorganize the whole industry – creating new ones, blurring the lines between old ones while some of them die out. The educational system does not keep pace with the changes which have taken place on the labor market, companies need specialists in new areas. This area of the reorganization is taking its toll in the form of higher unemployment. This is especially true in countries that are firmly embedded in a business and economic way in the previous era. The parallels are obvious. Every great wave of technology comes together with the need for changes, and these changes which aren’t implemented properly and quickly result in crisis.

World 2.0 – Technotronic Era

World 2.0 is the era of advanced electronics, computers, communications satellites. The term ‘Technotronic’ was invented and first used by Zbigniew Brzezinski in “Two Ages: America’s Role in the Technetronic Era” in 1970. The Vision of the Technotronic Society, refers to other times and other reality, however, the issues raised in the publication are still valid. Population control, supervision of citizens, updated files with so-called sensitive data about people/citizens. But these were actually projections of reality warning us against side effects carried by Technotronic.

The Technotronic Era, in the economic area, is based more on services and information at the expense of industry. World 2.0 is the era of mainframes and PCs, desktop devices and the beginning of the Internet (Web 1.0). It is also the beginning of the development of mobile devices with mobile phones in the foreground.
The Technotronic world is the equivalent to the beginning of the third wave of Alvin Toffler’s. It is the announcement of the new digital reality and the consequences that it brings. It is also the first step of failures, such as the Internet bubble of the early 2000s. This crisis was a crucial stage of self-cleansing and informative Internet business. The introduction of free-market principles to e-business contributed to the formation of new, healthy financial operations. It took a few years for the Internet to become a good field for business again,. The creation and development of Facebook, the development of Google, Microsoft’s refresh, Apple’s business explosion are the most spectacular evidence of the formation of the World 3.0 in the corporate space.

World 3.0 – the era of reconstruction (re-everything)

I agree with James Gleick who declared that the clearest feature of the contemporary world of new technology is ‘Acceleration’.

We are bombarded with introduced, applied new technologies. Faster and faster, they arise in connection with new products, treatment of old products, new models. The market development of web, cloud applications has rated an incredible growth. Indeed, this is a feature of the market that is digitized. It also accelerates our lives (still in a hurry, despite the fact that we live longer, we feel that we have less time for everything). The Acceleration can be traced in the introduction of the first argument, that the relative distance in the Global Village is shrinking. Maybe/Probably, one word, which would include these two features, is ‘shortening’. Shortening the distance and time.
World 3.0 is the Era of Reconstruction. Why Reconstruction? The reason is that we are at the stage of computerization of the world in which all areas are remodeling our lives. There is no need for longer distance or a few dozen years to feel and embrace the changes that we are witnessing. Our lifestyle is constantly changing. Let’s concentrate on the entertainment, for instance. E-readers, 3D TV and movies, access to music, movies, books, games, from anywhere, on multiple devices, and what follows, the defragmentation of devices. The era of Technotronic was dominated by mainframes and PCs. Today there are mobile devices, such as smartphones, tablets, notebooks, ultrabooks, netbooks in the foreground.

Our relations are based more on the web-community virtual relations,. Being ‘turned on’ in streams of the relationship is now something obvious and natural. It may not be always conducive to the depth of the relationship, but being a ‘connect’ is for many people, as necessary as air to breathe. As users, we produce an incredible amount of data. This is our activity in the digital space which drives the development of information technology.
New technologies are quickly mastered by the private user. This is our private area of activity and usefulness of new solutions that make the whole structure of our world require changes. The more organized structure, however, the harder it is to change. This is not the first time that business follows the path trodden by the consumer market. The Cloud was more used by an individual rather than a business user.

A wave of change launched by hundreds of millions of individual users can not be without impact on business. I believe that companies which use Web 2.0 concepts to their current activities have greatest problems. And this is the leading element in the activity of individual users: showing themselves and their friends, openness and transparency, that encounter the resistance of matter from companies that want to be rather closed, opaque, hierarchical. The less formal structures, the more it is dependent on people. And this is exactly what the companies seek to avoid. Companies are testing ground, place and this is happening today – a specific attempt to use new options, methods of management and organization, conducive to the requirements of the world of new technologies. Not all of them are successful and only few will succeed.

Industries and companies are very resistant to changes. But as well as the old technologies have their place in the modern world, as well the old style of organization will survive in some cases. This is evolution. Revolution has reorganized many areas ruthlessly, regardless of the consequences, but in the background there is still ongoing evolution. Adapting to market requirements and customers is taking place. Just like in the nature organisms mutate, adapting to climate changes, and the strongest ones win, like here, alike, a similar process takes place. Only such organisms will win business, which quickly and best adapt to the changes.

For business, incomparably greater than the Web 2.0 challenge is the implementation of cloud solutions. It’s a challenge without precedence, because even the computerization of business had its slower start. Acceleration is relentless. The Cloud is both a challenge and a risk. CC is changing the way business users employ renewable power. The Cloud represents a fundamental shift from the traditional way of proceeding to a dynamic and flexible one. The Cloud is modularization, scalability, speed of the changes and adaptation to market needs. As Cloud Computing business users, we receive, among others :

Reconstruction is the era of the remodeling of proceeding and organizational structures: companies, government, school, hospital, bank. All institutions. Paradoxically, these which resist changes in the strongest way, they need such changes most and would also benefit from them most. is The largest area of reconstruction needs is where a large amount of data, a number of users, a centralized structure and also a geographically dispersed structure are.

Paul Taka

Paul Taka